CREAT: Census Research Exploration and Analysis Tool

Papers written by Author(s): 'Charles King III'

The following papers contain search terms that you selected. From the papers listed below, you can navigate to the PDF, the profile page for that working paper, or see all the working papers written by an author. You can also explore tags, keywords, and authors that occur frequently within these papers.
Click here to search again

Viewing papers 1 through 1 of 1


  • Working Paper

    Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

    August 2009

    Working Paper Number:

    CES-09-16

    We analyze changes in concentration levels in the U.S. Advertising and Marketing Services industry using data from the U.S. Census Bureau's quinquennial Economic Census and the Service Annual Survey. Heretofore largely ignored, these data allow us to redress some of the measurement problems surrounding estimates found in the existing literature Firm level concentration as measured by the Herfindahl-Hirschman Index varies across the sectors comprising the industry, but all are within the range generally considered as indicative of a competitive industry. At the holding company level, the four largest organizations account for about a quarter of the industry's total revenue, a share lower by an order of magnitude than that frequently cited in the trade press.
    View Full Paper PDF